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BUSINESS ADMINISTRATION AT EUREKA
The Business
Department offers professional training to students to enable them to meet the
challenges of the economic environment and to be leaders in business and related
fields. Within the Business Administration major, students may elect to emphasize
training in International Business, Management, Marketing, Economics and Finance,
or Arts Administration. Beyond this, majors may select from a wide variety of
elective courses in order to receive more specific training and to develop skills
and expertise. In addition, depending on career goals and interests, the department
has recommended courses offered from other departments within the College to develop
particular abilities and knowledge desired by the student.
REQUIREMENTS FOR
A MAJOR IN BUSINESS ADMINISTRATION
40 hours consisting of the following:
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MAT
161 |
Finite Math and Statistics for Business |
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MAT
162 |
Applied Functions and Calculus for Business |
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ACC
111 |
Accounting I |
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ACC
112 |
Accounting II |
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ECO
111 |
Principles of Macroeconomics |
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ECO
112 |
Principles of Microeconomics |
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BUA
220W |
Quality Management |
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BUA
230W |
Marketing |
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BUA
310 |
International Business |
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BUA
340 |
Business Law |
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BUA
360 |
Business Finance |
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BUA
410W |
Business Strategy & Policy |
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Plus an additional 3 credit hours
at the 300-level in ACC, BUA, or ECO |
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RECOMMENDED ELECTIVES --
In addition to ACC, BUA, and ECO courses, the faculty in the Business Administration
Department encourage majors to complete the following courses: |
ENG
202W |
Professional Writing |
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COM
110 |
Introduction to Public Speaking |
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COM
200 |
Interpersonal Communication |
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COM
351W |
Organizational Communication |
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SSC
270 |
Statistics II |
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Foreign Language through the Intermediate
Level |
Total |
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SUGGESTED EMPHASES --
In addition to the required courses for the major and the suggested courses outside
the major, students who want to emphasize a particular area of business administration
may select courses from the following groupings. Students electing to emphasize
one of these areas may want to use the following lists of courses to guide their
selection of general education requirement courses. |
ACCOUNTING EMPHASIS
international business | management | marketing | economics & finance | art administration |
International
Business Emphasis |
BUA
311W |
Entrepreneurship |
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BUA
322 |
Production and Operations Management |
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ENG
272W |
Non-Western literature |
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ENG
314W |
Advanced Writing: Technical |
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ENG
316W |
Advanced Writing: Rhetoric and Scholarship |
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PSC
150 |
American Government (National) |
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PSC
261 |
Comparative Government |
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PSC
263 |
International Relations |
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PSC
362 |
American Foreign Policy |
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REL
131 |
Asian Religions |
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SOC
105 |
Cultural Anthropology |
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Management Emphasis |
ACC
201 |
Intermediate Accounting I |
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ACC
302 |
Cost Accounting |
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BUA
311W |
Entrepreneurship |
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BUA
321 |
Human Resources Management |
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BUA
322 |
Production and Operations Management |
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BUA
350 |
Quantitative Analysis for Business |
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BUA
361 |
Financial Institutions and Markets |
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ECO
310 |
Managerial Economics |
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ENG
314W |
Advanced Writing: technical |
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ENG
316W |
Advanced Writing: Rhetoric and Scholarship |
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MAT
140 |
Calculus II |
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MAT
310W |
Probability and Statistics |
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PSC
150 |
American Government (National) |
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PSY
101 |
General Psychology |
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PSY
203 |
Social Psychology |
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PSY
285 |
Psychology of Learning |
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PSY
314W |
Abnormal Psychology |
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PSY
370W |
Personality Theory |
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Marketing Emphasis |
BUA
311W |
Entrepreneurship |
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BUA
331 |
Consumer Behavior |
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BUA
332 |
Marketing Research |
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BUA
333 |
Retailing |
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BUA
334 |
Advertising |
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ECO
310 |
Managerial Economics |
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ART
106 |
Design I |
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ART
206 |
Design II |
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ENG
313W |
Advanced English Composition |
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ENG
314W |
Advanced Writing: technical |
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MAT
140 |
Calculus II |
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MAT
310W |
Probability and Statistics |
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PSC
150 |
American Government (National) |
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PSY
101 |
General Psychology |
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PSY
286 |
Sensation an Perception |
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Economics and Finance Emphasis: |
ECO
211 |
Intermediate Macroeconomics Theory |
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ECO
212 |
Intermediate Microeconomics Theory |
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ECO
310 |
Managerial Economics |
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BUA
311W |
Entrepreneurship |
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BUA
350 |
Quantitative Analysis for Business |
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BUA
361 |
Financial Markets and Institutions |
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BUA
362 |
Securities Analysis and Investments |
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ACC
201 |
Intermediate Accounting I |
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ACC
302 |
Cost Accounting |
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MAT
140 |
Calculus II |
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MAT
255 |
Calculus III |
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Arts Administration
Emphasis: |
Students interested
in this emphasis double major or minor in one of the areas of Fine and Performing
Arts. |
FPA
301W |
Arts Administration |
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ACC
360 |
Fund Accounting |
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BUA
311W |
Entrepreneurship |
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BUA
321 |
Human Resources Management |
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ENG
265W |
Writing for the Mass Media |
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REQUIREMENTS FOR A MINOR IN BUSINESS ADMINISTRATION
25 hours consisting
of the following:
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ACC
111 |
Principles of Accounting I |
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ACC
112 |
Principles of Accounting II |
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ECO
111 |
Principles of Macroeconomics |
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ECO
112 |
Principles of Microeconomics |
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BUA
220W |
Quality Management |
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BUA
230W |
Marketing |
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Plus 6 hours at the 300 level, in ACC, BUA, or ECO courses. |
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Total |
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BUSINESS ADMINISTRATION COURSES
220W Quality Management -- 3 hours
An overview
of the role of management in an organization using a Total Quality Management
(TQM) approach. The course will cover the functions of planning, organizing, influencing,
and controlling using TQM principles of customer focus, employee empowerment,
and continuous improvement.
230W Marketing -- 3 hours
This course is a broad overview of all the functions and activities of marketing.
Topics include: the marketing environment; consumer behavior and market segmentation;
product development; branding and packaging; marketing channels; retailing; promotion;
advertising and publicity; and pricing concepts.
310
International Business -- 3 hours
Prerequisite: ECO 111.
The study of the nature of international business with particular emphasis on
exporting, licensing, joint ventures, trading companies, and global enterprises.
Special emphasis is placed on recognizing and adapting to differing cultural,
legal, ethical business standards throughout the world.
311W
Entrepreneurship -- 3 hours (Offered in alternate years.)
Prerequisite:
ECO 111.
This course is unique in the business curriculum, as it is almost
completely non-theoretical. Students are required to have a new business concept,
and the course walks them through a process of evaluating, refining, and expanding
that initial concept into a full-blown business feasibility plan. The course uses
proven materials to equip the student with the essential skills and critical analysis
needed to create a successful small business. Students are required to create
a written feasibility plan and to present their plan orally to the class.
312W
Business Ethics and Social Responsibility -- 3 hours (Offered in alternate
years)
Prerequisites: BUA 220W and BUA 230W.
A series of case studies
that examines the range of corporate responsibility from economic to legal, ethical
and finally to philanthropic behavior in today's business environment. Special
emphasis is placed upon the examination of the consumer movement, community relations,
environmental issues and workplace diversity as areas of dilemma for the corporate
executive trying to balance social responsibility and profitability.
313W
Principles of International Social Insurance and Economic Security--3 hours
Prerequisites: junior standing. Open to any major.
A study of the myriad
of approach societies and cultures employ to handle the risks of premature death,
disability, illness, property loss, unemployment and penurious old age.
321
Human Resources Management -- 3 hours (Offered in alternate years.)
Prerequisite: BUA 220W.
Identifying and utilizing the human factor in
organizations. Includes analysis for the most effective alignment of human resources.
322 Production and Operations Management -- 3 hours (Offered in alternate years.)
Prerequisite: BUA 220W and MAT 162.
Development of management principles and methods of organization in manufacturing
and service industries. Topics include location, layout, production technology,
inventory control, aggregate planning, MRP (material requirements planning), JIT
(just-in-time), and quality control.
331-334 Topics
in Marketing (Offered on a rotating basis)
331 Consumer
Behavior -- 3 hours
Prerequisite: BUA 230W.
A detailed examination
of the totality of consumers' decision-making processes with regard to the selection,
acquisition, use, and disposition of products. The course also examines the impacts
that these processes have on both the consumer and on society in general.
332
Marketing Research -- 3 hours
Prerequisites: BUA 230W and MAT 162.
A methodological approach to marketing and consumer-research problems. Examines
information needs of marketing managers, research design, analysis, interpretation,
and reporting of findings.
333 Retailing -- 3 hours
Prerequisite:
BUA 230W.
The study of the marketing methods, techniques, and tools employed
by the retail sector of the economy. Special emphasis is directed to the promotional
and pricing aspects of the retailing marketing mix and to the revolution that
has occurred with the advent of "big box" retailing in marketplaces
that have traditionally been entrepreneurial.
334 Advertising -- 3
hours
Prerequisite: BUA 230W.
A detailed examination of all
the aspects of marketing promotional activities that involve non-personal communication
between the marketer of products and the customer. The material examined includes
print advertising, radio and TV advertising, public space advertising, and public
relations. Students are expected to develop a media plan for a product of their
choice.
340 Business Law -- 3 hours
Study
of law as applied to the business environment - contracts, agency, negotiable
instruments, credit transactions, real property, wills, and mortgages.
350
Quantitative Analysis for Business -- 3 hours (Offered in alternate
years)
Prerequisite: MAT 162.
The study of the application of quantitative
models used in solving organizational decision problems. The models covered include
linear programming, simulation, decision theory, queuing theory, statistical process
control, and related topics.
360 Business Finance
-- 3 hours
Prerequisite: ACC 112 and MAT 162.
Study of
principles of finance with application to the typical financial problems of the
business firm. Emphasis on valuation, financial analysis, working capital management,
capital budgeting, and long term financing.
361 Financial
Markets and Institutions -- 3 hours (Offered in alternate years.)
Prerequisite: BUA 360.
Study of the operation and behavior of money, capital
markets, and financial intermediaries in a global economy.
362
Securities Analysis and Investments -- 3 hours (Offered in alternate
years.)
Prerequisite: BUA 360.
Survey of problems and procedures of
investing by individuals and institutions with particular attention to investment
risks, security analysis, and market data.
410W Business
Strategy and Policy -- 3 hours
Prerequisites: BUA 220W, 230W;co-requisite
BUA 360, and Senior standing.
Intensive study of administrative management
and business systems. Application of administration practices in the development
and execution of strategies and policies for modern enterprises in global economy.
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