BUSINESS ADMINISTRATION AT EUREKA

The Business Department offers professional training to students to enable them to meet the challenges of the economic environment and to be leaders in business and related fields. Within the Business Administration major, students may elect to emphasize training in International Business, Management, Marketing, Economics and Finance, or Arts Administration. Beyond this, majors may select from a wide variety of elective courses in order to receive more specific training and to develop skills and expertise. In addition, depending on career goals and interests, the department has recommended courses offered from other departments within the College to develop particular abilities and knowledge desired by the student.

REQUIREMENTS FOR A MAJOR IN BUSINESS ADMINISTRATION

40 hours consisting of the following:

REQUIREMENTS FOR A MINOR IN BUSINESS ADMINISTRATION

25 hours consisting of the following:

BUSINESS ADMINISTRATION COURSES

220W Quality Management -- 3 hours
An overview of the role of management in an organization using a Total Quality Management (TQM) approach. The course will cover the functions of planning, organizing, influencing, and controlling using TQM principles of customer focus, employee empowerment, and continuous improvement.

230W Marketing -- 3 hours
This course is a broad overview of all the functions and activities of marketing. Topics include: the marketing environment; consumer behavior and market segmentation; product development; branding and packaging; marketing channels; retailing; promotion; advertising and publicity; and pricing concepts.

310 International Business -- 3 hours
Prerequisite: ECO 111.
The study of the nature of international business with particular emphasis on exporting, licensing, joint ventures, trading companies, and global enterprises. Special emphasis is placed on recognizing and adapting to differing cultural, legal, ethical business standards throughout the world.

311W Entrepreneurship -- 3 hours (Offered in alternate years.)
Prerequisite: ECO 111.
This course is unique in the business curriculum, as it is almost completely non-theoretical. Students are required to have a new business concept, and the course walks them through a process of evaluating, refining, and expanding that initial concept into a full-blown business feasibility plan. The course uses proven materials to equip the student with the essential skills and critical analysis needed to create a successful small business. Students are required to create a written feasibility plan and to present their plan orally to the class.

312W Business Ethics and Social Responsibility -- 3 hours (Offered in alternate years)
Prerequisites: BUA 220W and BUA 230W.
A series of case studies that examines the range of corporate responsibility from economic to legal, ethical and finally to philanthropic behavior in today's business environment. Special emphasis is placed upon the examination of the consumer movement, community relations, environmental issues and workplace diversity as areas of dilemma for the corporate executive trying to balance social responsibility and profitability.

313W Principles of International Social Insurance and Economic Security--3 hours
Prerequisites: junior standing. Open to any major.
A study of the myriad of approach societies and cultures employ to handle the risks of premature death, disability, illness, property loss, unemployment and penurious old age.

321 Human Resources Management -- 3 hours (Offered in alternate years.)
Prerequisite: BUA 220W.
Identifying and utilizing the human factor in organizations. Includes analysis for the most effective alignment of human resources.

322 Production and Operations Management -- 3 hours (Offered in alternate years.)
Prerequisite: BUA 220W and MAT 162.
Development of management principles and methods of organization in manufacturing and service industries. Topics include location, layout, production technology, inventory control, aggregate planning, MRP (material requirements planning), JIT (just-in-time), and quality control.

331-334 Topics in Marketing (Offered on a rotating basis)

331 Consumer Behavior -- 3 hours
Prerequisite: BUA 230W.
A detailed examination of the totality of consumers' decision-making processes with regard to the selection, acquisition, use, and disposition of products. The course also examines the impacts that these processes have on both the consumer and on society in general.

332 Marketing Research -- 3 hours
Prerequisites: BUA 230W and MAT 162.
A methodological approach to marketing and consumer-research problems. Examines information needs of marketing managers, research design, analysis, interpretation, and reporting of findings.

333 Retailing -- 3 hours
Prerequisite: BUA 230W.
The study of the marketing methods, techniques, and tools employed by the retail sector of the economy. Special emphasis is directed to the promotional and pricing aspects of the retailing marketing mix and to the revolution that has occurred with the advent of "big box" retailing in marketplaces that have traditionally been entrepreneurial.

334 Advertising -- 3 hours
Prerequisite: BUA 230W.
A detailed examination of all the aspects of marketing promotional activities that involve non-personal communication between the marketer of products and the customer. The material examined includes print advertising, radio and TV advertising, public space advertising, and public relations. Students are expected to develop a media plan for a product of their choice.

340 Business Law -- 3 hours
Study of law as applied to the business environment - contracts, agency, negotiable instruments, credit transactions, real property, wills, and mortgages.

350 Quantitative Analysis for Business -- 3 hours (Offered in alternate years)
Prerequisite: MAT 162.
The study of the application of quantitative models used in solving organizational decision problems. The models covered include linear programming, simulation, decision theory, queuing theory, statistical process control, and related topics.

360 Business Finance -- 3 hours
Prerequisite: ACC 112 and MAT 162.
Study of principles of finance with application to the typical financial problems of the business firm. Emphasis on valuation, financial analysis, working capital management, capital budgeting, and long term financing.

361 Financial Markets and Institutions -- 3 hours (Offered in alternate years.)
Prerequisite: BUA 360.
Study of the operation and behavior of money, capital markets, and financial intermediaries in a global economy.

362 Securities Analysis and Investments -- 3 hours (Offered in alternate years.)
Prerequisite: BUA 360.
Survey of problems and procedures of investing by individuals and institutions with particular attention to investment risks, security analysis, and market data.

410W Business Strategy and Policy -- 3 hours
Prerequisites: BUA 220W, 230W;co-requisite BUA 360, and Senior standing.
Intensive study of administrative management and business systems. Application of administration practices in the development and execution of strategies and policies for modern enterprises in global economy.